To maximize ROI with event networking apps, you must align the app’s features with the specific goals of each key stakeholder: organizers, attendees, and sponsors. A successful event organiser software strategy focuses on leveraging the app to enhance networking and engagement, streamline logistics, and provide valuable, measurable data.
For Organizers: Quantifying the Investment 📊
For organizers, the ROI of an event app is measured by its ability to save costs, increase revenue, and provide actionable insights.
- Reduce Costs: Event apps can significantly reduce expenses by eliminating the need for printed materials like agendas, maps, and brochures. Digital check-in features also streamline logistics, potentially reducing staffing costs.
- Increase Revenue: Apps open up new revenue streams through digital sponsorship packages. These can include branded banner ads, sponsored push notifications, and virtual exhibitor booths, offering a more measurable and engaging alternative to traditional sponsorship.
- Leverage Data and Analytics: The app’s backend is a goldmine of data. Organizers can track metrics like:
- Attendee Engagement: Which sessions were most popular? Who are the top networkers?
- Sponsor Performance: How many views did a sponsor’s profile get? How many leads were captured?
- Overall Satisfaction: In-app surveys can provide real-time feedback, allowing for on-the-spot adjustments to improve attendee satisfaction and inform future events.
For Attendees: The ROI of Connections 🤝
For attendees, ROI is less about money and more about the value of their time. The app should help them achieve their professional goals efficiently.
- Intelligent Matchmaking: Apps with AI-powered matchmaking are a game-changer. They analyze attendee profiles and goals to suggest highly relevant connections, ensuring participants meet the right people without wasting time.
- Streamlined Scheduling: Integrated scheduling tools allow attendees to book one-on-one meetings, eliminating the back-and-forth of email and ensuring they have dedicated time with key contacts.
- Targeted Networking: Features like in-app messaging, digital business card exchange, and real-time community boards allow attendees to continue conversations and build relationships long after the event is over.
For Sponsors and Exhibitors: Measurable Leads and Brand Exposure 🚀
For sponsors, the ROI is all about lead generation and brand visibility. The app provides a powerful platform for a measurable return on their investment.
- Advanced Lead Capture: Instead of relying on manual business card collection, apps offer digital lead retrieval. Exhibitors can scan attendee badges or QR codes to instantly capture contact information and add qualifying notes, which can then be seamlessly integrated into their CRM.
- Enhanced Brand Visibility: The app provides diverse opportunities for sponsors to stand out, including:
- Dedicated digital profiles with videos and product demos.
- Sponsored sessions and content that ties their brand to educational value.
- Targeted push notifications to a specific audience segment.
- Actionable Analytics: Apps give sponsors real-time data on how attendees are interacting with their content, messages, and profiles. This data allows sponsors to prove the ROI of their investment with concrete metrics and helps them refine their strategies for future events.
